10 Billion Coffee and Kkanbu Chicken pause PUBG promotions
10 Billion Coffee announced steps to temporarily suspend PUBG-related sponsorship activities, including advertising, menu promotions and events. Kkanbu Chicken was also reported to have put related promotions and events on hold.
- 백억커피
- 깐부치킨
- KRAFTON
Sources
- '방플' 파문 크래프톤 배그 국제 대회 결국 파행..Day 3 취소www.4th.krKOOther
- [안내] PUBG e-스포츠 스폰서 참여 관련 고객 의견에 대한 안내10billioncoffee.co.krKOOther
Included in this issue
PUBG Asia Stars 2026 Stream-Sniping and Tournament Response Controversy
What is this about? A controversy over participants accessing outside information during PUBG Asia Stars 2026 and KRAFTON's handling of the tournament. The story at a glance Outside-information controversy → Boycott by all eight Korean participants → Sponsorship activities paused → Remaining matches canceled → Official apology Where do things stand? In its September 21, 2026 announcement, KRAFTON said it had confirmed stream sniping by HIMASS and TANVUU and that disciplinary proceedings against both participants were underway.
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